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The primary role of orientation in counseling is to inform clients about the program and its goals. This initial phase of counseling sets the stage for the therapeutic process by helping clients understand what to expect from their treatment. During orientation, counselors provide essential information regarding the structure of the program, the services offered, the rationale behind the therapeutic approaches used, and the goals that clients can aim to achieve.

This process is crucial as it empowers clients to make informed decisions about their participation, enhances their motivation to engage in the counseling process, and clarifies any questions or uncertainties they might have. Establishing a clear understanding of the program helps foster trust and rapport between the counselor and the client, which is fundamental to effective therapy.

While defining limits of confidentiality, providing therapy techniques, and gathering personal information are all important aspects of counseling, they are typically addressed after the orientation phase. The orientation primarily focuses on creating a shared understanding of the therapeutic context and the client's journey within it.